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16:26:44, Categories: Basketball, Unforgettable Legends Photographs, Latest Comments, Basketball News Basketball News:
Harlem Globetrotters and the NBA ~ Historic Strategic Agreement
The Harlem Globetrotters and the NBA reached a strategic partnership agreement by which it, the NBA, will attempt to promote the international recognition level of the Globetrotters, by working hand by hand with them.
Thus, the agreement provides the Globetrotters with the opportunity to participate this year in several acts at the upcoming 'All-Star' Event of the NBA, which will be held next February in Phoenix. The NBA also will also collaborate with the organization and structure of the Globetrotter’s events abroad.
"The Harlem Globetrotters are known around the world and synonymous with family entertainment, we are very pleased to close this collaboration agreement which we know will enhance our efforts to promote constant growth of the sport globally," said very satisfied Heudu Ueberrroth, president of Commercial Collaborations of the NBA.
No less enthusiasm showed Kurt Schneider, CEO of the Globetrotters, following the agreement. "The NBA has always been very good at finding unique ways to marry entertainment and basketball. We believe that our unique view of making basketball along with the wise, expert, and well-established infrastructure of the NBA will conceive an unbeatable combination for both sides," Schneider proudly stated.
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